It's the Celebrate Cotton game in Lubbock, which means it's time to get lost in a corn field.
With a 9pm kickoff on Saturday, Lubbock has several ways to fill the time.
Plan out your kickoff and Labor Day Weekend here!
Welcome to Lubbock, Pirates!
Welcome friends from New Mexico, Connecticut, and the Metroplex.
Life gives you lemonade, wine, and Reese's.
According to the Big 12, it's a good idea to have your conference alignment checked annually.
Foam, mud, and what have you.
No. 10 Texas Tech takes on the Longhorns in Lubbock this weekend.
Coaching searches are best paired with live music.