The Morning Stake

The Morning Stake | 2020.01.06

Your daily dose of all things Texas Tech athletics.

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How Crisco Made Americans Believers in Industrial Food.
I don’t know how much I care about the marketing aspect of this article, but I had no idea, nor had I given any thought, as to what Crisco was actually made of other than I thought it was some sort of animal fat. It apparently is not made of that, but instead, it is made of cotton seed oil. Via SmithsonianMag:

Perhaps you’ll unearth a can of Crisco for the holiday baking season. If so, you’ll be one of millions of Americans who have, for generations, used it to make cookies, cakes, pie crusts and more.

But for all Crisco’s popularity, what exactly is that thick, white substance in the can?

If you’re not sure, you’re not alone.

For decades, Crisco had only one ingredient, cottonseed oil. But most consumers never knew that. That ignorance was no accident.

A century ago, Crisco’s marketers pioneered revolutionary advertising techniques that encouraged consumers not to worry about ingredients and instead to put their trust in reliable brands. It was a successful strategy that other companies would eventually copy.

I Want to Make Your Day. This football coach was apparently in MC Hammers dance squad and not only does he still have the moves, but he still remembers them like it was yesterday.

Texas Tech Volleyball

Lady Raider Basketball

Iowa State 96, Lady Raiders 66. I was able to watch some of this game and I don’t know if I’ve seen worse defense, either that, or Iowa State was on the most fire from the outside that I’ve ever seen. The Cyclones couldn’t miss. Brewer was off, but the defense was just abysmal, and the Cyclones did a good job of taking Brewer away from the basket making her a non-threat in terms of protecting the paint. At TCU is up next on Wednesday at 6:30 p.m.

Texas Tech Baseball

Texas Tech Basketball

Cinematic Highlights.

Texas Tech Football

Miller Declares for the NFL Draft. Um, I’m not trying to be flippant here, but last night, defensive lineman Houston Miller decided to declare for the 2020 NFL Draft. Miller was a rotational piece, but not a huge part of the defensive line rotation. This move has a lot of people scratching their heads and I think that’s understandable given that he ended the year with 2 tackles and also contributed to special teams as well. That’s not exactly a resume that screams NFL, but he might just be ready to move onward and upwards. I also believe that Miller already has his undergraduate degree so congrats to him and go chase your dreams.


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