The Morning Stake

The Morning Stake | 2019.10.01

Your daily dose of all things Texas Tech athletics.

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Dave’s Killer Bread. Via The Ringer, the story behind Dave and his killer bread (it is good, I eat it almost everyday):

Dave had made it to the Bob’s Red Mill headquarters across the street by the time officers got there. He’d parked his Escalade “in the middle of the road like a jackass,” as he tells it, and gone inside to get a cup of coffee. He was sliding into his car when an officer approached him and said he wanted to talk. Dave looked at him and just said, “No.” Then he drove off. Retelling the story, Dave chuckles at the absurdity of his reaction. The officer didn’t follow him. Punching a cardboard cutout of yourself isn’t a crime. Though it is an excellent metaphor.

Today, every time Dahl walks into a grocery store near his home he sees his face in the bread aisle. He sees it everywhere. The Costco near Portland, Oregon, has nearly a full row devoted to the brand’s two-packs. When Dave’s Killer Bread was sold to Flowers Foods for $275 million in 2015, the reach of this once-local bakery expanded considerably. Before the sale, Dave’s was sold in 8,000 stores. Today it can be found in 22,000 and growing — the largest organic bread company in North America.

Paying for the Likeness. Via SI’s Michael McCann, the wording is important here as California colleges are no longer allowed to deny student athletes for their names, images, and likenesses. This isn’t about schools actually paying student-athletes. So the article linked is a lot of words, but McCann is an attorney and this is his gig, no it’s his job, anyway, he’s here to explain what this legislation means, when it will be implemented (not until 2023), and maybe what happens next. I think the NCAA is going to have a tough time over-turning this, the NCAA had better figure out a way to compensate student-athletes for their likeness.

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