Texas Tech and Galaxy (I believe an AI company) have entered into a 15 year $75 million naming rights agreement whereby Texas Tech will now play football at Galaxy Stadium:
Texas Tech Athletics announced today a landmark 15-year naming rights partnership with Galaxy to rebrand the home of Red Raider Football as Galaxy Stadium beginning with the 2026 season.
The naming rights agreement with Galaxy, a global leader in data center infrastructure and digital assets, will create a new revenue stream at a monumental period for Texas Tech, which is coming off a Big 12 title and College Football Playoff appearance. The Red Raiders will kick off a new era inside now Galaxy Stadium on Sept. 5 against Abilene Christian.
“We’re pleased to welcome Galaxy as the new naming rights partner of our football stadium,” Director of Athletics Kirby Hocutt said. “When I visit with alumni across the country, the conversation almost always turns to their favorite memories inside our stadium. We look forward to creating many more of those moments together in Galaxy Stadium, one of the premier home-field environments in college football. This long-term partnership with Galaxy will have a lasting impact on Texas Tech Athletics.”
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“Texas Tech is exactly the kind of institution we want to be aligned with. It has a culture built on grit and loyalty, one of the strongest talent pipelines in the country and a fan base in Red Raider Nation that shows up with real intensity,” said Mike Novogratz, Founder and CEO of Galaxy. “At our Helios campus in nearby Dickens County, we’re building the infrastructure that powers the code economy. And we’re doing it the right way: prioritizing hiring locally, investing in the community and being a good neighbor. We’re here to build alongside Texas Tech for the long term and this is just the beginning.”
The agreement will integrate Galaxy into the Texas Tech Athletics experience as the official data center and digital assets partner of the athletics department. Galaxy’s presence and branding will extend across Red Raider Football as well as men’s and women’s basketball through digital, social and in-game features. The naming rights agreement was facilitated by Texas Tech Athletics Partners, the local Learfield team and exclusive multimedia rights holder that oversees all sponsorship agreements on behalf of Texas Tech Athletics.
“Kirby and the Texas Tech Athletics team continue to lead the way in redefining what college athletics partnerships can be,” said Andrew Wheeler, Executive Vice President of Sports Properties at Learfield. “This collaboration with Galaxy encompasses more than just naming rights – it integrates student-athlete storytelling, enhanced fan experiences, community, and campus-wide impact into a truly modern partnership. We often talk about building forward-looking platforms that go well beyond traditional sponsorship to deliver long-term value, and this partnership embodies that vision at the highest level.”
Galaxy is a global technology and financial services company building the onchain finance and AI infrastructure foundational to the code economy. Anchored in Texas by its Helios data center campus 60 miles east of Lubbock in Dickens County, Galaxy is investing billions of dollars in its West Texas buildout, a majority of which runs through the Lubbock economy. Helios carries 1.6 gigawatts of approved capacity for high performance computing and uses a closed loop water system to minimize consumption, positioning Galaxy among the largest and fastest-growing data center developers in North America – and one committed to developing responsibly.